Go Beyond the "Boost" Button - How to Utilize Facebook Ads to Drive Key Customer Actions and Grow Your Business Join us from 1-2 pm for this FREE session with Facebook and Instagram ads expert, Scott Elmgren. We'll cover: Why consider advertising on Facebook? - We'll start with a broad look at the Facebook advertising landscape and the opportunities for businesses of all kinds - large and small! Facebook Business Manager Orientation - Why set up a Business Manager account - How to set up your account - Overview of Ads Manager including available objectives and campaign structure - Sample campaign set up for driving traffic to your site The Facebook Pixel - Why you should get it installed on your website - How to install it and verify that it's working properly Other tools available through Business Manager - Review of other powerful tools to help you plan your campaigns and learn more about your customers - Other tips and tricks Q&A About - Scott is a Digital Marketer and Facebook ads expert with 10+ years of experience working with B2B and B2C companies on both the agency and client side. He is passionate about wellness and specializes in helping businesses grow while spreading the message of healthier living using the power of Facebook and Instagram ads. As always, anyone attending an event at Wellworth is welcome to us our space for the day as our guest.