The Language of Marketing
The Language of Marketing
Learn some of the key concepts and industry lingo around marketing in today's connected economy. How to speak intelligently about the efforts that marketers engage with so you know what's going on, what's possible, how to get feedback, and how to build buy-in. 
  • 8:30-9AM - Welcome & Coffee/Donuts
  • 9AM - Start
  • Marketing Basics
    • Let's talk about the 3 C's, the 4 P's, MQL's, and MA
  • Understanding Customers
    • How does your marketing team find them? What is the buyer journey? Where can you learn about your customers?
  • Knowing Competitors
    • How do you define direct vs indirect competitors? How can you monitor their efforts?
  • Measuring Business
    • Welcome to the age of digital marketing, everything can be measured, so what should you measure? Know what's possible and which metrics to avoid and ignore and which ones to pay attention to.
  • 10AM - End
  • 10-11AM - Q&A and Networking
Zack Olson is The Marketing Ref. He is an expert digital marketing veteran, agency owner, and marketing coach. Zack is a certified Google Partner and Trainer. A data-first marketer and believer in analytic-based decisions in today’s connected economy. Oh, and he's nice.
At Forward Slash Marketing, we help you Understand Customers, Know Competitors, and Measure Business with marketing audits, data strategies, and impactful reporting. Awareness is gained by using your senses, online it's using analytics and data. Leverage the insights from data to build strength for your company. Less guessing, more knowing.