Google Analytics Pro Series

Google Analytics Pro Series

Are you using Google Analytics but want to go deeper? Do you hear fellow marketers and leaders whispering about the cool things they do with Google Analytics? Or do you just want to learn more about this Google Analytics thing?  
Join us for the Google Analytics Pro Series for a packed agenda learning about key concepts in data analytics, modern reporting, integrating tools, understanding customers, and more all wrapped around helping you know more about your sales and marketing efforts.
Whether you are new to data analytics, new to using Google Analytics, or need to learn more about leveraging your current Google Analytics account, this event is for you! 


  • 8:30AM - Welcome & Coffee
  • 9AM - 10:15 - Analyzing Google Analytics Data
    • What can Google Analytics Do
    • Audience Reports
      • Understand your website visitors – geographics, device usage, and user engagement.
    • Acquisition Reports
      • You’ll get an overview of the different types of traffic and channels that bring users to your site.
    • Behavior Reports
      • You’ll learn about the content on your site and how it performs.
    • Conversion Reports
      • You’ll learn about different types of goals, and how to measure every conversion.
  • 10:15-10:30 - Break
  • 10:30-11:45 - Going Further
    • Campaigns - how to track marketing campaigns within Google Analytics
    • Segmentation - how to quickly gain insight from reports, like knowing which channel converts the most customers
    • Attribution - track your marketing efforts to results
    • Multi-Channel Reporting - learn about all the touch points in the customer journey
  • 11:45-12:30 - Lunch - provided
  • 12:30-1:15 - Choosing The Right Data For Decision Making 
    • Metrics vs Analytics vs Reporting
    • Which data for which focus - Sales, Marketing, Leadership, etc.
    • Creating A Measurement Strategy
  • 1:15-1:30 - Break
  • 1:30-2:45 - Customize Your Reporting
    • Google Data Studio - look at this free platform and how to setup dashboards and recurring reports
    • Custom Reports - Google Analytics vs Google Data Studio
  • 2:45-4:00 - Q&A and Networking


Zack Olson is The Marketing Ref. He is an expert digital marketing veteran, agency owner, and marketing coach. Zack is a certified Google Partner and Trainer. A data-first marketer and believer in analytic-based decisions in today’s connected economy. Oh, and he's nice.
At Forward Slash Marketing, we help you Understand Customers, Know Competitors, and Measure Business with marketing audits, data strategies, and impactful reporting. Awareness is gained by using your senses, online it's using analytics and data. Leverage the insights from data to build strength for your company. Less guessing, more knowing.