Gender identity isn’t binary. Twelve percent of millennials identify astransgender or gender non-conforming. More and more people are usinggender-neutral pronouns. But many apps and services give users just two options: male or female. We (dscout) took a hard look at how our platform asked users about gender—then conducted qualitative research with ~70 people across the gender spectrum. How might we build a more inclusive experience for our non-cisgender users? This research surfaced four design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. Presented by Jaymie Wahlen of dscout
Gender identity isn’t binary. Twelve percent of millennials identify as
transgender or gender non-conforming. More and more people are using
gender-neutral pronouns. But many apps and services give users just two options: male or female. We (dscout) took a hard look at how our platform asked users about gender—then conducted qualitative research with ~70 people across the gender spectrum. How might we build a more inclusive experience for our non-cisgender users? This research surfaced four design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.
Presented by Jaymie Wahlen of dscout